HOW WE DO
CHANNEL MANAGEMENT
Step One
Reseller Re-Mapping

Obtain Database, Prepare Visit/Call

 Step Two
Reseller Profiling

General Survey, Data Compilation, Analyze and Sales

Step Three
Channel Activation

Program Registration, KPI setting vs Sell Out, SalesTracking, Merchandising, RSP Training

Step Four
Channel Maturazation

Authorized Store Selection, Store Setup,
Store monitoring a and evaluation

Retail Merchandising
Partner Training
Partner Recruitment
Channel Profiling
Retail Outlet Setup
Feet On Street
Retail Development Strategy
Mystery Audit
Authorized Store Management
Loyalty Program and Aplication
Lead Generation Program
OUR APPROACH
CHANNEL MANAGEMENT
EVALUATE
FORM
INCUBATE
OPERATE
EVOLVE
RETIRE

• Profilling & Define Strategy

• Analyze Portfolio

• Evaluate Partner

• Build Business Case

• Examine Partnering Value Proposition

• Finalize Negotiation & Agreements

• Announce Partnership

• Develop Partner Engagement Model

• Partner Enablement

• Develop Co-Marketing Plan

• Establish Engagement Executive & Boards

• Create Metrics & Performance Reporting

• Launch Field Engagement & Marketing

• Review Strategic & Value Proposition

• Update Strategy Goals

• Confirm Joint Commitment

• Determine Futere Investment

• Determine Exit Strategy

• Build Exit Plans

• Conduct Management Discussions

• Define Activities & Timeline

FRAME WORK
CHANNEL MANAGEMENT