Step One
Reseller Re-Mapping
Obtain Database, Prepare Visit/Call
Step Two
Reseller Profiling
General Survey, Data Compilation, Analyze and Sales
Step Three
Channel Activation
Program Registration, KPI setting vs Sell Out, SalesTracking, Merchandising, RSP Training
Step Four
Channel Maturazation
Authorized Store Selection, Store Setup,
Store monitoring a and evaluation
EVALUATE
FORM
INCUBATE
OPERATE
EVOLVE
RETIRE
• Profilling & Define Strategy
• Analyze Portfolio
• Evaluate Partner
• Build Business Case
• Examine Partnering Value Proposition
• Finalize Negotiation & Agreements
• Announce Partnership
• Develop Partner Engagement Model
• Partner Enablement
• Develop Co-Marketing Plan
• Establish Engagement Executive & Boards
• Create Metrics & Performance Reporting
• Launch Field Engagement & Marketing
• Review Strategic & Value Proposition
• Update Strategy Goals
• Confirm Joint Commitment
• Determine Futere Investment
• Determine Exit Strategy
• Build Exit Plans
• Conduct Management Discussions
• Define Activities & Timeline
